Applying Copywriting in Signatures
December 6, 2006 on 9:10 am | In Forum Tips |This is a followup to the 8 steps post. This guy claims in DP to have increased his click through rate by over 1000% just by using simple (and obvious) copywriting techniques. Have a look at his well written sig in the above link.
Anyway he explains the experiment in his blog much better than I could.
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