The Great Digital Point Avatar Phenomenon
December 7, 2006 on 5:37 am | In Uncategorized |If you’ve visited DP in the last couple of days you’ve probably noticed that every second person has the Site-Sift Christmas logo in their avatar.
It’s pretty complicated so correct me if I’m wrong but as far as I can tell, it all started with this thread where Stuart offered to pay people (how much?) to put the logo in their avatar.
Then this post by aptly named payitforward in general chat, brought even more members who did it just for fun. Check out the top posters page if you want to see its success or just browse in DP, though I warn you, its really confusing.
This is an amazing viral marketing idea, I had thought about doing something similar, but I decided to stick to signatures instead (*kicks myself*).
I wonder how much actual traffic this has brought him, maybe not too much as the avatars are not links, but for the branding value alone I’m sure its worth it.
As is often the case there’s already a copycat, Sevenseek Directory, though I couldn’t find a thread about it, and I’m sure within a week their will be dozens more.
In Stuart’s Blog, he claims the unofficial world record for avatar advertising, and says the Site-Sift avatar is on 247,877 posts. Amazing.
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[…] In my last post I was raving about the DP avatar phenomenon, where every second poster has the Sift Sift Web Directory Logo as their avatar - (though now the Seven Seek Directory avatar looks like a strong competitor.) So I thought I’d try to get the story from Stuart, the man himself: Could you give us a brief history of yourself and the Site Sift Web Directory. […]
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